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What is GreenEarth?

GreenEarth Cleaning is the world’s largest brand of environmentally friendly dry cleaning. The GreenEarth brand name refers to an exclusive dry cleaning process that replaces the petrochemical solvents traditionally used in dry cleaning with liquid silicone. Liquid silicone is an odorless, colorless solution that is an excellent carrier for detergents, has ideal properties for fabric care and is better for the environment.

Why is it Better for the Earth?

Eighty-five percent of dry cleaners use a solvent known as perc, short for perchloroethylene, a chlorinated hydrocarbon classified by the EPA as a Toxic Air Contaminant. Use of perc is highly regulated because indiscriminate disposal of perc can seriously contaminate soil and groundwater, and exposure can irritate eyes, nose and throat, as well as cause headaches, dizziness or fatigue. Perc is also classified by the EPA as as a likely carcinogen.

In contrast, GreenEarth’s silicone is so safe the EPA does not regulate its use in dry cleaning or any of its many other applications. It is recognized as safe for the air, water and soil. When released to the environment, liquid silicone safely degrades back into its three natural components: sand (SiO2), water and carbon dioxide. What’s more, the GreenEarth solution is not a volatile organic compound (VOC) and it is non-toxic and non-hazardous. If you wanted to, you could safely rub it on your skin. In fact, you probably already do. That’s because GreenEarth’s solution is pure liquid silicone-essentially liquefied sand. It’s the same base ingredient found in everyday shampoos, soaps and lotions.

Why is it Better for Clothes?

Cleaning in GreenEarth silicone solution is different in two important ways. First, it has very low surface tension and is very light in weight. Surface tension is what causes water to “bead up” on fabric. GreenEarth’s low surface tension allows it to more effectively penetrate the fabric fibers and lubricate away the dirt particles. And because it weighs a lot less than perc, silicone cleans and rinses more gently, reducing wear and tear on fabrics. Second, liquid silicone is chemically inert, meaning it does not chemically react with textile fabric or dyes during the cleaning process. This minimizes abrasion to and/or swelling of fabric fibers, eliminates traditional issues with dye removal and dye bleed, helps maintain the soft hand of garments, and prevents shrinkage. Result? A wider variety of clothes can be safely cleaned with GreenEarth. Delicate silks, suede and leather trims, beads, sequins, painted garments, specialty buttons and trims, couture garments, heirloom fabrics and other “problem” items are no problem at all. And, unlike petroleum based solvents, liquid silicone is odorless, so there is no lingering chemical “dry cleaned” smell on your clothes.

What is Wet Cleaning?

Quite simply, Professional Wet Cleaning is the process of using water and specialized equipment and detergents to clean “dry clean only” garments.

What’s the Difference between Dry Cleaning and Wet Cleaning?

Generally, the term “Dry Cleaning” refers to the process of cleaning clothes using a liquid solvent. While still a liquid, the term “Dry” in dry cleaning referred to the fact that there was no water being used. This is because traditionally, water could not be used on certain fabrics, like wools and silks.

Professional Wet Cleaning has changed all that. Over the last decade or so, as we started to become aware of the hazards of using PERC and other petro-chemicals, companies began looking for newer, more environmentally friendly solutions. Specialized equipment has been developed to aid in the finishing of wet-cleaned garments, and special softeners and additives have been created specifically for the wet-cleaning process. It is now totally safe to clean virtually any garment using the Wet Cleaning process!

Is it Safe for the Environment?

Yes. In fact, Wet Cleaning is widely recognized by the EPA as one of the most environmentally friendly options available today

Is it Safe to Clean Everything This Way?

Yes. Wet Cleaning has come a long way in the past few years! It’s an always evolving technology, and becomes better each year, Martinizing has so much experience and know-how, we’re comfortable using the wet cleaning method on items. If you’ve chosen 100% Wet-Cleaning as your cleaning method, and there is an instance where we don’t feel comfortable cleaning something in water, we’ll give you a call to discuss the options. Remember, just because it’s safe, doesn’t mean that Wet Cleaning is always the best choice.

Wet Cleaning is great for some situations, and not as great in others. This is exactly why Martinizing has chosen two environmentally friendly options, rather than one. In certain situations, we may decide that Wet Cleaning is a better choice to deal with a particular stain. In other situations, we may decide that GreenEarth Dry Cleaning is a better solution. But in either case, your clothes will come back cleaner, brighter, and softer than ever before, and be totally odor free!